MLS turns 30: a league in full expansion before the 2026 World Cup
In 2025, Major League Soccer (MLS) celebrates its 30th anniversary. Since its creation in 1996, the North American soccer league has continued to grow, attracting world-class players and establishing itself as an increasingly competitive championship. As the 2026 World Cup approaches in the United States, Canada and Mexico, MLS is using this momentum to strengthen its image and establish its place on the international soccer scene.
The meteoric rise of MLS in 30 years
When it was founded, MLS had only 10 franchises. Thirty years later, it now has 30, a testament to the growing popularity of soccer in North America. This growth has been accompanied by the arrival of soccer stars such as David Beckham, Thierry Henry, Zlatan Ibrahimović, and more recently Lionel Messi, who have helped popularize the league on a global scale.
In addition, the MLS has developed modern infrastructure and high-performance academies, allowing young North American talents to reveal themselves on the international scene. Players like Alphonso Davies and Tyler Adams began their careers in MLS before exploding in Europe. Find on PlanetFoot.com the portraits of these players who have marked the history of the league.
2025 jerseys: a strategic marketing challenge for adidas
Like every season, the MLS franchises unveil their new jerseys, and for 2025, the event takes on particular importance. Adidas, the league's exclusive sponsor, is playing for big ahead of the 2026 World Cup. As the official supplier of MLS jerseys, ball and equipment, the three-stripe brand sees this season as a major opportunity to strengthen its presence in the North American market, historically dominated by Nike.
Adidas' marketing strategy is reflected in the designs of the new jerseys, which pay tribute to local identities and supporters. For example:
- New England Revolution : a jersey inspired by the historic flag of New England.
- New York Red Bulls : a design based on the architectural grid of Stone Street in Manhattan.
- Orlando City : A “Perfect Storm” outfit evoking the intense climate of central Florida.
- Inter Miami : a jersey in homage to Lionel Messi, using the iconic design of Argentina.
- San Diego : A Teamgeist design to mark its historic entry into MLS.
Discover all the new 2025 jerseys on PlanetFoot.com , with detailed analyses and exclusives on the design choices.
2026: A pivotal year for MLS and North American soccer
With the 2026 World Cup on the horizon, MLS is in the spotlight. The tournament could be a turning point for soccer's popularity in the United States and Canada, attracting an even wider audience and increasing interest from sponsors and investors.
Until then, the 2025 MLS season promises to be an exciting one, with new talent, spectacular matchups and the league's rise to major league status.
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